The Internet Essay -- Communications, Media

HypothesesHypothesis 1 The lower the perceived complexity of using meshwork, the to a greater extent likely that lucre will be squeezeed for the ornamental plant line of descent.Perceived complexity. The worrys perceptions of difficulties in using meshwork ar eventful variable to associate it with their behavior to theatrical role the technology. Characteristics of intention as the factors of adoption of innovation (2003) have been tested by many scholars. Innovation adoption is ordinarily to be related with its perceived complexity (Rogers, 2003). Meanwhile, Tan & Teo (2000) found that self-efficacy is important variable, in which the more confident the internet users, the more likely they adopt internet-based banking service. Cooper and Zmud (1990) also found that die technical skills to implement and use of particular technology may increase the chances to adopt the technology. Thus, perceived relief to use internet will likely associated with internet adoption for ornamental plant business.Hypothesis 2 The lower the perceived expensiveness of using internet, the more likely that internet will be adopted for ornamental extremum businessPerceived relative payoff perceived expensiveness, overcoming space, and widening food market area. Other thing than technical complexity is how management perceives the relative advantage of using internet. Perceived expensiveness is important indicator of relative advantage. Changs education as quoted by Saverin & Tankard (2000) shows that factor economic particularly cheap scathe is important factor to predict innovation adoption. Similarly, the characteristics of internet adopters are non different from the typical of earlier adopters in other innovation, due to better access to resources and higher soci... ...ty, then it could be useful to identify who are the elites and who are the marginal segments with regard to the socio-economic characteristic and ecological environment differences as hy pothesized above. There could be also consequences of the adoption and not adoption of internet to the business activities. Agricultural knowledge, social connection, market behaviors could be among different things that experient by the two segment groups due to technological distinction. All of these factors may determine the survival of the business activities in the long run. Thereafter, the research questions areDoes digital divide exist due to unequal access of internet that is experienced by ornamental plant business community?What are the impacts of this digital gap to the sustainability of the disadvantaged social segments of ornamental plant business community?