Marketing strategy Assignment Example | Topics and Well Written Essays - 1000 words - 1

food commercializeing strategy - assignment ExampleThis research is being carried out to evaluate and present some of the generic marketing strategies. Market dominance this is the portion of the market served by the organization. It is healthier for a business entity to know the size of the market and the percentage it serves. This will enable them determine the quantity of production. Market dominance is grouped into four. These are leader, challenger, participator and niche. To avoid serious impact, businesses should try to be the market leaders. This can be achieved through direct marketing, packaging and other promotional methods. Growth strategy this is a strategy aimed at the area of function, persona of operation and quantity of production. Businesses should spread out their branches over as large region as possible. This may wear place in the following directions horizontal (the operation is expanded geographically), vertical (improvement done on the quality of produ ction and quantity of the produce), diversification and intensification (changes made to include variety of other related commodities for example if antecedently organization was producing beverages it can incorporate refreshments). regeneration strategy this strategy aids the invention of advanced products, new production methods, new markets and new branding. It enhances the sales of the products and results in average increase of sales. Businesses should always try to be the inventors of an idea the pioneers and not the pursual or the late followers. Pioneers are likely to dominate the market if their followers are not innovative enough to come up with a more advanced attend or quantity. An example is the coca cola company who has remained the sole producers of refreshments in the larger East and exchange Africa. They therefore dominate this market. They as the leader keep all the secrets of production to themselves. They have succeeded in operations through practices like b randing of their commodities. Also the services like software services where companies like Microsoft were tightfitting followers but are now coming up steadily due to their innovative nature. Innovation strategy should cut across the technological changes and the business innovations and the inventions. Porter generic strategy these are go put forth to ensure that the organization gets deep into the market and has a proper and sustainable intent advantage. Organizations are able to achieve this through market segmentation dividing market into portions of same need and which serviced in a similar way and cost leadership making the prices of the commodities be fairly lower compared to that of the competitors. ingathering differentiation can be used make clear distinction between the vendors. Marketing warfare strategies these deal with marketing and war, dictate what is to be done at such times. Product strategy scroll Product strategy is the procedure which an